GRADUATE THESIS:
Lost Frequency? The Future of Traditional Radio
Radio has come a long way from its first terrestrial broadcast in 1906. Since its development in the early 1900s, radio has played a prevalent role in history, providing a platform that connects millions of people together.
​Now, that 'electronic hearth' can be accessed from anywhere.
Research suggests radio is not the powerhouse it once was — new players have entered the broadcast industry and with time comes change. So, the question and concern that has been sitting on the back burner is now forced to the surface: Is traditional radio dead?
Is terrestrial radio a lost frequency?
So, how do you listen to audio? Well, if you're a millennial, it most likely involves a mobile device or tablet, where you can stream your favorite podcast or connect via Bluetooth in the car. Does terrestrial radio then still have a purpose when there are so many other options in the digital marketplace?
Literature Review
My project focuses on the future of traditional radio and answering the question of whether or not it will be able to survive in a digital age. I provided a literature review to offer background of the history of radio and the challenges it has faced during its existence.